Shin Kong Financial Holding Co., Ltd. (SKFH) and its subsidiaries strictly protect the confidentiality of customer information in full compliance with the relevant provisions in the Financial Holding Company Act, the Personal Information Protection Act (originally named as “the Computer Processed Data Protection Act”), Regulations Governing Cross-Selling by Financial Holding Company Subsidiaries, and other relevant laws.
 
1. How we collect information 

SKFH and its subsidiaries maintain information provided by current customers and information provided through employees, telephone, internet or other means for purpose of providing service. SKFH and its subsidiaries may also maintain other data obtained through legal and publicly available channels. 
 
2. Information storage and safekeeping 

Customer data obtained by SKFH and its subsidiaries are protected under strictly enforced security and confidentiality principles. Information is stored at secure access-controlled facilities. It is also backed up at an alternative location to ensure data security in the event of special, emergency or disaster situations. 
 
3. Information security and protection 

SKFH and its subsidiaries use industry-leading technology to fully protect the security of your personal information. Protection measures include SSL encryption of information during data transmission; the use of firewalls to prevent illegal access of your data by third parties or internal persons; and the concealment and encryption of passwords to prevent password theft. 
 
4. Information classification and utilization 

Customer information maintained by SKFH and its subsidiaries includes basic information, account information, credit information, investment information, and insurance information. SKFH or specific subsidiaries may maintain more or fewer types of information as required by their specific operational needs.
1. Basic information: Full name, date of birth, personal identification number, telephone number and address
2. Account information: Account numbers or numbers with a similar function, credit card numbers, deposit account numbers, trading account numbers, savings and borrowing amounts, and other transaction and financial information
3. Credit information: Records of bounced checks, write offs, blocked transactions and information on business operation status
4. Investment information: Information on the tendering, amount and timing of investment purchases or sales
5. Insurance information: Insurance type, period, coverage amount, premium payment method, claim status, and history of coverage refusal
In the course of joint marketing activities, SKFH and its subsidiaries do not disclose, forward or share their customers' basic information, account information, credit information, investment information, or insurance information except when such uses are allowed under the law or the customer has agreed to such uses contractually or through a written statement of consent. 
 
SKFH and its subsidiaries are legally obligated to provide any customer information that is demanded under the law by the courts or other government agencies. 
 
5. How we use customer information

SKFH and its subsidiaries may share and disclose customer information among each other within the bounds of the law and as required for joint marketing activities in order to better serve our customers. 
 
6. Disclosure of customer information 

In accordance with the Personal Information Protection Act (originally named as “the Computer Processed Data Protection Act”) and Measures on Self-regulation by Financial Holding Companies and their Subsidiaries, SKFH and its subsidiaries will only share and disclose customer information within the group and shall not disclose such information to third parties unless exceptionally allowed by regulations.

7. Changes to customer information 

Customers who wish to update their personal information may contact authorized personnel of SKFH or its subsidiaries at any time to request such changes. 
 
8. Customer opt-out